Industry: Beauty and healthcare
Goal: To increase brand awareness and drive sales through influencer marketing on Instagram
Background: GHC is a beauty and healthcare brand that wanted to increase its brand awareness and drive sales through influencer marketing on Instagram. They were interested in working with micro-influencers, as they felt that these individuals had a more engaged and dedicated following in the beauty and healthcare space.
Strategy: Devobyte, a digital agency, was engaged to help GHC with its influencer marketing efforts on Instagram. The team created a comprehensive strategy that included the following elements:
- Influencer research: Devobyte conducted research to identify micro-influencers in the beauty and healthcare space who had an engaged and dedicated following. The team also evaluated these individuals based on their content, style, and audience to ensure that they were a good fit for GHC’s brand.
- Influencer outreach: Devobyte reached out to the selected micro-influencers and proposed a partnership with GHC. This included outlining the terms of the partnership, the compensation, and the expectations for content creation and promotion.
- Content creation: Devobyte worked with the selected micro-influencers to create high-quality content that showcased GHC’s products and highlighted their unique features and benefits. This content was then shared on the influencers’ Instagram profiles, reaching a large and engaged audience in the beauty and healthcare space.
- Campaign tracking: Devobyte used Instagram’s built-in analytics tools to track the success of the influencer marketing campaign. This included monitoring engagement rates, reach, and sales generated through the campaign.
Results: The influencer marketing campaign was a huge success for GHC. The company saw a significant increase in brand awareness, as well as a noticeable bump in sales. The content created by the micro-influencers was well-received by their audiences, and the campaign as a whole generated a high level of engagement among the beauty and healthcare community on Instagram.