This is where we help you clearly define your target audience & break it up into specific personas. After that we brainstorm relevant messaging per persona. As we are doing this our team will start setting up your email infrastructure based off your requirements.

Once messaging and the audience is decided we begin experimenting. To do this we launch ‘micro’ campaigns and review the results in a qualitative manner. The goal is to identify with data the messaging copy that resonates with the respective audience and persona.

One size doesn’t fit all and without personalization, your emails will look like nothing but SPAM. We generate hundreds of hyper-personalized first-line ice breakers to make your emails incredibly unique and effective.

We optimize and measure for one metric, prospects that are interested in a conversation. This is done by frequently reviewing a campaigns performance to understand why we got these specific results and digest valuable insights.