Landing pages are used to send targeted traffic to pages custom tailored for that traffic, so you convert higher than your website’s homepage. There are two primary use-cases for landing pages: 1. For special giveaways, lead magnets and offers. 2. For specific ad campaigns, audiences or product/service lines. When using our custom landing pages we can make quick changes to content and split test headlines or other elements, while building out custom tracking more easily. In our tests, sending traffic to most websites converts at 0%-3%. Our landing pages typically convert anywhere from 3%-20%.
This is why our landing pages increase conversions:
A) Experience. Our executives have built over 100 combined landing pages and websites, most of which outperform industry standards on converting cold traffic. We’ve studied most of the great copywriters, designers, marketers and sales leaders and methodologies, including but not limited to: StoryBrand, David Oglivy, Josh Braun, Russel Brunson, Chet Holmes, Pedro Cortés, DigitalMarketer, Jeb Blount, Seth Godin, Dan Kennedy and more.
B) Process. We don’t build landing pages without a thorough research process, structured implementation of CRO principles, design standards with high attention to detail, clear and concise copywriting, and ongoing iteration protocols based on results.